Welcome to LOUP, where comfort meets style, and inclusivity is at the heart of everything we do

our story

Our journey began with two friends, Sara and Esti, who shared a love for fashion and a common vision: to create a women's clothing line that redefined modesty. Prioritizing comfort without compromising on style. Inspired by the idea that every woman deserves to feel confident and beautiful in her own skin, we embarked on a mission to make this vision a reality.

our vision

At LOUP, our vision is simple yet powerful:  We know the frustration of uncomfortable outfits that you can't wait to change out of. That's why we set out to design dresses that you'll be excited to start your day in. Our passion lies in crafting clothing that not only looks stunning but also feels so comfortable that you won't want to take it off. We understand that when you're comfortable in what you wear, you exude confidence, and that's what we aim to inspire in every woman who chooses LOUP.


Sara & Esti